Business Conference

Myslec Jak Milionerzy (Think like Millionaires) is a national annual business conference organized by ASBIRO University that has gathered thousands of entrepreneurial people in the last few years. MYN is responsible for its digital presence and online marketing. The goal is to increase the reach of the conference and attract new participants.

MYN in partnership with ASBIRO University created a website that both informed people about the conference and is also the central hub for the registration process. MYN is also responsible for the Facebook campaign which drives the majority of traffic to the website and is the main factor for the increasing event registration.

The website is integrated with an emailing system that supports sales and makes pre and post conference communication with audience easy and effective.

The registration process provides an advanced form integrated with an online payment system which effectively supports the entire registration process. It also helps gather information about the source of information about the conference and provides necessary data to evaluate the best marketing channels.

The essential part of the partnership is a marketing campaign including email marketing based on the existing mailing lists as well as Facebook campaign. MYN copywriters prepared over 20 emails that scored well when it comes to open rate and click rate. As for Facebook actions we were responsible for all content creation and advertising campaign for which we used an external application that let us create non standard post formats utilizing precise and advanced targeting. The Facebook itself was the single main channel when it comes to website traffic.